Zara (clothing)

Zara is the flagship chain store for Inditex Group, which also owns brands such as Massimo Dutti and Bershka. The group is headquartered in La Coruña, Spain, where the first Zara store opened in 1975. Today, Zara is probably the world's fastest growing retailer with currently over 700 stores around the world in 56 countries and at a rate of one new store opening every three days in year 2000.

Related Topics:
Flagship - Chain store - Inditex Group - Massimo Dutti - Bershka - La Coruña - Spain - 1975 - 2000

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The name Zara, (pronounced Thara as in Theme) has no meaning in Spanish. Zara has a unique business model that allowed it to expand and compete with high quality brands at affordable prices. For instance, Zara needs 3 weeks for a new product development compared to 9 month industry average and launches around 10,000 new designs each year. Perhaps the most unusual strategy for this company has been their policy of zero advertising; where the company invests that percentage of revenues in opening new stores instead. However, that strategy has changed lately with yearly sales advertisements, and targeted ads in papers such as 20 minutos.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

It was described by Louis Vuitton fashion director Daniel Piette as "possibly the most innovative and devastating retailer in the world".

Related Topics:
Louis Vuitton - Daniel Piette

~ ~ ~ ~ ~ ~ ~ ~ ~ ~