Yoplait

Yoplait is a company owned by two French holdings, SODIAAL and PAI Management and is the second best selling brand in dairy products.

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In the United States, General Mills is a franchisee of this brand of pre-stirred yogurt in a variety of fruit-based flavors that comes in a nearly cylindrical container sealed with an aluminum foil top. The fact that the container is not perfectly cylindrical and is more like an inverted cup results in a design which is both unique and dangerous to wildlife (as described below). The yogurt is described on its company's homepage as being: "delicious blended creaminess." Another tagline, used in an early 1990s TV ad campaign asked consumers, "Why dip a spoon into anything less?"

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General Mills: General Mills is a corporation, mainly concerned with food products, that is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets such brands as Betty Crocker, Nestlé, Yoplait, and Pillsbury, as well as numerous well-known breakfast cereals (see below)....

Brand: This article is about the concept in marketing. For other uses, see Brand (disambiguation)...

Yogurt: REDIRECT Yoghurt...