WNEW-FM

WNEW is a New York City FM radio station operating at 102.7 MHz and owned and operated by Infinity Broadcasting. Today they offer a dance oldies format.

102.7 Blink

In January 2003 the station dropped this blend of talk and infomercials and stunted for the next couple of months with CHR music. That April, WNEW became "102.7 Blink" (keeping the WNEW call letters) and adopted an unusual "Entertainment" format, which would mix old and contemporary pop hits with talk shows and entertainment news from sources such as E!. The station's ratings sunk further and after a few months the station changed their slogan to "102.7 Blink FM: Music Woman Love" with an (again, unusual) explicit appeal to a female audience. This format also failed to draw audiences. By October, the was more of a mainstream adult contemporary format and ratings began to go up slightly. That November, the station (like many AC stations) adopted the increasingly popular "all Christmas music, all the time" format.

Related Topics:
2003 - CHR - E! - Adult contemporary

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