Walt Disney Imagineering

WED Enterprises (WED), was formed by movie mogul Walt Disney on December 16, 1952 to develop plans for a theme park and to manage Disney's personal assets. It was originally an independent, private company, owned by Walt Disney himself, but on February 3, 1965, was merged into Walt Disney Productions. It is currently known as Walt Disney Imagineering (WDI), Disney Imagineering, or simply Imagineering.

The name

The term "Imagineering" is a portmanteau word that combines "imagination" and

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"engineering." The term was coined by Richard F. Sailer in an in-house article written for the National Carbon Company Management Magazine, and reprinted by the Union Carbide Company.

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The article "BRAINSTORMING IS IMAGINation enginEERING" was published and copyrighted in 1957, and gravitated to Disney by unknown means. WED Enterprises applied for a trademark for the term in 1967, claiming first use in 1962.

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WED stands for Walter Elias Disney. On February 20, 1986, WED Enterprises was renamed to Walt Disney Imagineering (WDI).http://compt-nvweb.occompt.com/wb_or1/details.asp?doc_id=3065454&file_num=19862493527&doc_status=V

Related Topics:
February 20 - 1986

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