Vivid Entertainment

Vivid Entertainment Group is one of the world's largest adult film producers, featuring a popular catalog of VHS and DVD titles and internet content.

Policies and production values

Vivid has a strict policy mandating condom use, and the sexual activities shown are generally "milder" than those of Vivid's competitors. Anal sex is never depicted, and scenes of bondage are rare and particularly mild. Vivid did not follow the path taken by much of the rest of the US porn industry in the late 1990s toward more explicit and extreme activities (for instance, anal sex scenes are quite common in many other porn companies' productions today). Intercourse almost always involves a heterosexual couple; female-female and female-female-male combinations are unusual, and larger groupings or orgies are never depicted. These policies are intended to appeal to a wide, mainstream market (including women and heterosexual couples) that may not rent or buy pornographic movies frequently.

Related Topics:
Condom - Anal sex - Bondage - 1990s - Heterosexual - Female-female - Female-female-male - Orgies

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Vivid produces relatively few titles per year, and each film is aggressively advertised and promoted. This is different from many other San Fernando Valley production companies, who routinely film, edit and release a two-hour title in less than a week, spending relatively little on advertising or promotion.

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Its titles are sold to the rental market and direct to consumers through its online mail-order site. Vivid also distributes the films to cable and satellite channels and offers its Internet subscribers pay-per-view access. Steve Hirsch and David James, who together started the company in 1984, control Vivid.

Related Topics:
Cable - Satellite - Internet - Pay-per-view - 1984

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