Viva
VIVA is a German, private music television channel located in Cologne, Germany. It was founded in 1993 by a shareholder group led by Time Warner and headed up initially by Dieter Gorny to compete with MTV, the market leader at the time. Being the first music channel to broadcast in German, VIVA was able to secure a close lead in the ratings for the target audience.
See also
- TMF ? VIVA's Dutch counterpart owned fully by MTV Networks
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