Vietnam War

Pacification and "Hearts and Minds"

The U.S. realized that the South Vietnamese government needed a solid base of popular support if it was to survive the insurgency. In order to pursue this goal of "winning the hearts and minds" of the Vietnamese people, units of the United States Army, referred to as "Civil Affairs" units, were extensively utilized for the first time for this purpose since World War II.

Related Topics:
United States - Army - Civil Affairs - World War II

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Civil Affairs units, while remaining armed and under direct military control, engaged in what came to be known as "nation building": constructing (or reconstructing) schools, public buildings, roads and other physical infrastructure; conducting medical programs for civilians who had no access to medical facilities; facilitating cooperation among local civilian leaders; conducting hygiene and other training for civilians; and similar activities.

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This policy of attempting to win the "Hearts and Minds" of the Vietnamese people, however, often was at odds with other aspects of the war which served to antagonize many Vietnamese civilians. These policies included the emphasis on "body count" as a way of measuring military success on the battlefield, the accidental bombing of villages (symbolized by journalist Peter Arnett's famous quote, "it was necessary to destroy the village in order to save it"), and the killing of civilians in such incidents as the My Lai massacre. In 1974 the documentary Hearts and Minds sought to portray the devastation the war was causing to the South Vietnamese people, and won an Academy Award for best documentary amid considerable controversy. The South Vietnamese government also antagonized many of its citizens with its suppression of political opposition, through such measures as holding large numbers of political prisoners, torturing political opponents, and holding a one-man election for President in 1971. Despite this, the government captured a large percentage of the votes of the large percentage of the Vietnamese that participated.

Related Topics:
Hearts and Minds - Body count - Peter Arnett - My Lai massacre - 1974 - ''Hearts and Minds'' - Academy Award - 1971

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