Trademark

A trademark (Commonwealth English: trade mark){{an|styling}} is a distinctive sign of some kind which is used by a business to identify itself and its products and services to consumers, and to set the business and its products or services apart from those of other businesses. A trademark is a type of intellectual property, and in particular, a type of industrial property.

Notes

• {{anb|styling}} The styling of 'trademark' as a single word is predominantly used in the United States, while the two word styling 'trade mark' is used in many other countries around the world, including the European Union and Commonwealth jurisdictions such as Australia, Hong Kong, New Zealand, Singapore and the United Kingdom.
• {{anb|non-conventional}} In the European Union the smell of fresh cut grass has been registered in relation to tennis balls (registration no. 428870). As of June 2005 this is the only CTM registration for a smell trademark in the EU. In the United States, the sound of the roar of a lion has been registered as a sound trademark in relation motion pictures by Metro-Goldwyn-Mayer. NBC was the first to register a sound trademark in the U.S. (ie. registration no. 0916522 for NBC's distinctive sequence of three-note chimes in relation to television broadcasting services).