Think Different

Think Different was an advertising slogan made by the advertising agency TBWAChiatDay for the computer company Apple Computer during the late 1990s.

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A webpage on Apple's website, which once existed at http://www.apple.com/manifesto/ but has been since removed, had the "full" text:

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:Here's to the Crazy Ones.

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:The misfits.

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:The rebels.

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:The troublemakers.

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:The round pegs in the square holes.

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:The ones who see things differently.

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:They're not fond of rules.

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:And they have no respect for the status quo.

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:You can quote them, disagree with them,

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:disbelieve them, glorify or vilify them.

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:About the only thing that you can't do, is ignore them.

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:Because they change things.

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:They invent. They imagine. They heal.

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:They explore. They create. They inspire.

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:They push the human race forward.

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:Maybe they have to be crazy.

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:How else can you stare at an empty canvas and see a work of art?

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:Or, sit in silence and hear a song that hasn't been written?

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:Or, gaze at a red planet and see a laboratory on wheels?

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:We make tools for these kinds of people.

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:While some may see them as the crazy ones, we see genius.

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:Because the ones who are crazy enough to think that they can change the world,

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:are the ones who do.

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