Think Different

Think Different was an advertising slogan made by the advertising agency TBWAChiatDay for the computer company Apple Computer during the late 1990s.

Television Commercials

A significantly shortened version of the above text was used as the voiceover (narrated by Richard Dreyfuss) for the television commercial, which featured grainy black and white video clips of significant people of the past, including:

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• Albert Einstein
• Bob Dylan
• Martin Luther King, Jr.
• Richard Branson
• John Lennon
• R. Buckminster Fuller
• Thomas Edison
• Muhammad Ali
• Ted Turner
• Maria Callas
• Mahatma Gandhi
• Amelia Earhart
• Alfred Hitchcock
• Martha Graham
• Jim Henson
• Frank Lloyd Wright
• Picasso

The commercial ends with a young girl opening her closed eyes, as if to see the possibilities before her.

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The slogan was used at the end of several product commercials, until the advent of Apple's "Switch" campaign. Apple currently has no widely used slogan, and their commercials usually end with a silhouetted Apple logo and sometimes a pertinent website address.

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