Microsoft Store
 

The Hidden Persuaders


 

The Hidden Persuaders is a book by Vance Packard, first published in 1957 (ISBN 0671531492).

Related Topics:
Vance Packard - 1957

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Packard argued that advertisers used various subliminal tactics to induce desire or interest in products.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~