The Gap (clothing retailer)

:This article is about the clothing retailer. For other uses see The Gap (which is a disambiguation page).

Commercials

In 1998, Gap commissioned music video director Mike Mills to make a set of visually striking ads to promote their khakis. They introduced the white letterbox format that has become the signature style of their commercials to date. In addition to the unique visual elements and the use of popular music, the commercials are also notable for introducing the American public to time slice photography, more commonly known as "bullet-time" in their commercial "Khakis Swing" (a year before the technology would become popularized by The Matrix).

Related Topics:
Music video - Director - Mike Mills - Khaki - Letterbox - Time slice photography - The Matrix

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Phantom Planet frontman Alex Greenwald became the popular face of many television commercials for The Gap.

Related Topics:
Phantom Planet - Alex Greenwald

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Recently, The Gap has begun to use celebrity spokesmodels in their television advertisements, including Madonna, JC Chasez, Missy Elliot, Lenny Kravitz, Sarah Jessica Parker and Joss Stone.

Related Topics:
Madonna - JC Chasez - Missy Elliot - Lenny Kravitz - Sarah Jessica Parker - Joss Stone

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