Team McLaren

McLaren, founded in 1963 by Bruce McLaren (1937–1970), is a racing team based in Woking, England, which is best known as a Formula One constructor but has also competed in the Indianapolis 500, Canadian-American Challenge Cup, and 24 Hours of Le Mans. Its full title is currently Team McLaren Mercedes. The team is managed by Ron Dennis and is controlled by McLaren Racing, a member of the McLaren Group.

Sponsorship

Imperial Tobacco (through its West brand) was the title sponsor of McLaren from 1997 until July 29 2005, after which McLaren were obliged to seek a new principal sponsor due to a European Union directive banning tobacco advertising.

Related Topics:
Imperial Tobacco - West - July 29 - 2005

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On February 22 2005 Diageo plc and Team McLaren announced that Diageo would become principal sponsor of the team through its Johnnie Walker brand, the most popular brand of whiskey worldwide. "Johnnie Walker" titles and "walking man" images were applied to the team's cars (either side of the air intake) for the Hungarian Grand Prix, however "Johnnie Walker" is not be part of the team name. The team will therefore be known as 'Team McLaren Mercedes' until a new title sponsor can be found.

Related Topics:
February 22 - 2005 - Diageo plc - Johnnie Walker - Whiskey - Hungarian Grand Prix

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