Surf (detergent)

Surf is the name of a brand of laundry detergent, which is most commonly known by that name in the United States, the United Kingdom, and Ireland. The product is also known by the names All and Omo, although formulations vary in different regions to cater the local preference for perfume and cleaning requirements. Indeed, both "Surf" and "All" are available in many markets throughout the United States.

Related Topics:
Brand - Laundry detergent - United States - United Kingdom - Ireland

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Surf was first introduced by the Unilever corporation in 1953. The product was first created to hold Unilever's dominance in the detergent market, which had been slowly eroding due to fierce competition from Procter & Gamble and its detergent, Tide. Surf became the major detergent sold by the corporation when its other soap powder, Rinso, was phased out of production in the 1970s.

Related Topics:
Unilever - 1953 - Detergent - Procter & Gamble - Tide - Rinso - 1970s

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In the UK, where Unilever also manufacture Persil detergent, Surf is marketed as a lower-priced brand aimed at budget-conscious shoppers, whereas Persil is aimed at the higher end of the market. In the rest of the world Persil is owned and marketed by Henkel, a competitor of Unilever. Persil is not marketed in the US.

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