Studebaker

Studebaker was a United States wagon and automobile manufacturer that was incorporated on February 16, 1852. The company left the automobile business in 1966.

Nearly aborted revival

In 2003 the owners of the Studebaker trademark, Avanti Motor Corporation, now based in Villa Rica, Georgia, announced a Studebaker-branded SUV, the XUV, for production that fall, bringing a demonstration model to the Chicago Auto Show. General Motors sued, claiming infringement of the trade dress of their Hummer model. In 2004 both parties announced a settlement after redesign of the XUV concept, but owner Michael Kelly decided to retire, announcing an auction of the Avanti company. Whether there were bidders or a sale had not been made public and there had not been any further public announcements (2004). However, Avanti is currently producing vehicles again ( http://www.avantimotors.com/ ).

Related Topics:
Avanti Motor Corporation - Villa Rica, Georgia - Chicago Auto Show - General Motors - Trade dress - Hummer - 2004

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As reported by Forbes magazine in 2004 in an article on companies which survived the 1929 stock market crash, the remains of the automaker still exist as Studebaker-Worthington Leasing, a subsidiary of State Bank of Long Island (amex: STB).

Related Topics:
Forbes magazine - 2004 - Stock market crash - Amex

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