Street team

A street team is what a "grass-roots" organisation might be called who is called upon to advertise and promote an event.

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Typically street teams have been used by punk and unsigned bands to help promote their upcoming shows or recordings. Often unpaid, these teams are often comprised of teenagers who are rewarded with free band merchandise or show access in exchange for a variety of actions;

Related Topics:
Punk - Band - Teenager

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• bringing friends to the shows
• convincing friends to buy band merchandise
• phoning your local radio station to request their songs be played
• putting up posters
• posting to band forums or related bulletin boards online
• maintaining zines or websites dedicated to the band

In some cases, points are assigned to an individual for a particular action, and those points can be exchanged for tickets to shows, or for band merchandise. Some bands even produce special items just for street team members.

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Other industries are working with the street team idea, and are typically those that appeal to young, liberal ideals; PETA, Greenpeace, etc.

Related Topics:
PETA - Greenpeace

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