Statistical survey

Statistical surveys are used to collect quantitative information in the fields of marketing, political polling, and social science research. A survey may focus on opinions or factual information depending on its purpose, but all surveys involve administering questions to individuals. When the questions are administered by a researcher, the survey is called a structured interview or a researcher administered survey. When the questions are administered by the respondent, the survey is referred to as a questionnaire or a self-administered survey.

Related Topics:
Quantitative - Marketing - Social science - Research - Structured interview

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