Sports Illustrated

Sports Illustrated is a popular weekly American sports magazine owned by media giant Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice.

Spinoffs

Sports Illustrated has helped launched a number of related publishing ventures, including:

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• Sports Illustrated for Kids magazine (circulation 950,000)
• Launched in January 1989
• Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times
• Won the "Parents' Choice Magazine Award" 7 times
• Sports Illustrated Almanac annuals
• Introduced in 1991
• Yearly compilation of sports news and statistics in book form
• SI.com sports news web site
• Launched on July 17, 1997
• Online version of the magazine and sports site for CNN.com
• Sports Illustrated Women magazine (highest circulation 400,000)
• Launched in March 2000
• Ceased publication in December 2002 because of a weak advertising climate
• Sports Illustrated on Campus magazine
• Launched on September 4, 2003
• Dedicated to college athletics and the sports interests of college students.
• Distributed free on 72 college campuses through a network of college newspapers.
• Circulation of one million readers between the ages of 18 and 24.