Slogan

A slogan is a memorable phrase used in political or commercial context as a repetitive expression of an idea or purpose.

Slogans and the age of media

Slogans are attractive particularly in the modern age of informational bombardment from numerous media sources. Slogans are a core part of propaganda. They can be classified in two main categories:

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• A political slogan generally expresses a goal or aim ("Workers of the world, unite!"), or sum up an ideology or belief.
• Whereas an advertising slogan is most often intended as a memorable identifier ("The real thing").