Slim Fast

Slim Fast is a food and beverage brand owned by Unilever which produces weight loss shakes, snacks, packaged meals, and other dietary supplement foods. Slim Fast also promotes diets and weight loss plans featuring its food products.

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The brand suffered severe problems in the early 21st century due to the popularity of the Atkins Diet, which takes a radically different approach to weightloss. (Slim Fast has introduced low-carb shakes and other products to compete with Atkins, which reached the height of its popularity in 2004.) In February 2005, Unilever announced that it was making exceptional charges of ?1.5 billion in its accounts, and most of this was a write down of the value of the Slim Fast brand.

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Slim Fast's TV ads feature a variety of celebrity endorsers, including Tommy Lasorda and Whoopi Goldberg (who was fired in July 2004 after making crude comments about President George W. Bush's last name during a Democratic fundraiser). The ads are well-known for the line, "A shake for breakfast, a shake for lunch, a sensible dinner."

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Unilever: Unilever is an Anglo-Dutch company which owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had a worldwide turnover of €48 760 million in 2002....

Weight loss: In the context of physical health, weight loss is the process of losing body weight, typically by losing fat. To achieve weight loss, more calories must be expended than taken in. This can be acheived by reducing the amount of food consumed, increasing physical activity or a combination of the two....

Dietary supplement: A prescribed dietary supplement supplies nutrients (usually vitamins or minerals) that are missing or not consumed in sufficient quantity in a person's diet....

Slim Fast related Images and Photos (experimental)

Slim	Fast Life (1932)	Fast Five	Fast Lane
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Slim Pickens	Hard, Fast & Beautiful	Fast Walking (DVD)	Fast & Furious (2009) DVD (Widescreen)