Slim Fast

Slim Fast is a food and beverage brand owned by Unilever which produces weight loss shakes, snacks, packaged meals, and other dietary supplement foods. Slim Fast also promotes diets and weight loss plans featuring its food products.

Related Topics:
Unilever - Weight loss - Dietary supplement - Diets

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The brand suffered severe problems in the early 21st century due to the popularity of the Atkins Diet, which takes a radically different approach to weightloss. (Slim Fast has introduced low-carb shakes and other products to compete with Atkins, which reached the height of its popularity in 2004.) In February 2005, Unilever announced that it was making exceptional charges of ?1.5 billion in its accounts, and most of this was a write down of the value of the Slim Fast brand.

Related Topics:
Atkins Diet - 2004

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Slim Fast's TV ads feature a variety of celebrity endorsers, including Tommy Lasorda and Whoopi Goldberg (who was fired in July 2004 after making crude comments about President George W. Bush's last name during a Democratic fundraiser). The ads are well-known for the line, "A shake for breakfast, a shake for lunch, a sensible dinner."

Related Topics:
Tommy Lasorda - Whoopi Goldberg - July - 2004 - George W. Bush

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