Shareware

Shareware is a marketing method for software, whereby a trial version is distributed without payment ahead of time as is common for proprietary software. Typically shareware software is obtained free of charge by downloading, thus allowing one to try out the program ahead of time. Shareware is also known as try before you buy, demoware, trialware and many other names. A shareware program is accompanied by a request for payment, and often payment is required per the terms of the license past a set period of time. The term shareware was coined by Bob Wallace to describe his word processor PC-Write in the mid-1980s.

History

Wallace came up with the name that stuck, but many consider the "fathers" of the shareware marketing model to be Jim Button and Andrew Fluegelman. Their coordinated offerings of PC-File (database) and PC-Talk (telecommunications) programs, respectively, pre-dated PC-Write by several months. Button referred to his distribution method as "user supported software," and Fluegelman called his "freeware." Between the three of them, they clearly established shareware as a viable software marketing method. Via the shareware model, PC-File and PC-Talk made Button and Fluegelman millionaires.

Related Topics:
Marketing - Jim Button - Andrew Fluegelman - PC-File - Database - PC-Talk - Telecommunications

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