Sesame Street

Merchandising

Sesame Street is known for its extensive merchandising, which includes many books, magazines, video/audio media, toys, and the "Tickle Me Elmo" craze.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Its fiction books, published primarily by Random House, always display a notice stating that money received from the sale of the publications is used to fund Sesame Workshop, and often mention that children do not have to watch the show to benefit from its publications.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Today there is a live touring show, Sesame Street Live, which has toured since 1980. There is also the Sesame Place theme park in Langhorne, Pennsylvania, near Philadelphia (USA), and a Plaza Sésamo theme park in Monterrey, Nuevo Leon, Mexico. In addition, there is a three-dimensional movie based on the show, at Universal Studios Japan.

Related Topics:
Sesame Street Live - Sesame Place - Langhorne, Pennsylvania - Philadelphia - Plaza Sésamo - Monterrey - Nuevo Leon - Universal Studios Japan

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Current licensors include Nakajima USA, Build-A-Bear Workshop (Build-An-Elmo), Hasbro (Sesame Street Monopoly), Wooly Willy, and Children?s Apparel Network. For Sesamstaat, Rubotoys is a licensor since February 2005. In recent years adults have been encouraged to remember their childhood through retro-targetted products, like action figures from Palisades. Figures include (order of release) Super Grover, Ernie, Guy Smiley, Oscar the Grouch, and the Two-Headed Monster.

Related Topics:
Nakajima USA - Build-A-Bear Workshop - Hasbro - Sesame Street Monopoly - Wooly Willy - Children?s Apparel Network - Rubotoys - Palisades - Super Grover - Ernie - Guy Smiley - Oscar the Grouch - Two-Headed Monster

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The Sesame Beginnings line, launched in mid-2005, consists of apparel, health and body, home, and seasonal products. The line is targeted towards infants and their parents, and products are designed to increase interactivity. Most of the line is exclusive to a family of Canadian retailers that includes Loblaws, Fortinos, and Zehrs.{{ref|Beginnings}}

Related Topics:
Sesame Beginnings - Loblaws - Fortinos - Zehrs

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Creative Wonders (a partnership between ABC and Electronic Arts) produced Sesame Street software for the PC.

Related Topics:
ABC - Electronic Arts - PC

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

; Internationally: In 2004, Copyright Promotions Licensing Group (CPLG) became Sesame Workshop's licensing representative for The Benelux.

Related Topics:
Copyright Promotions Licensing Group - The Benelux

~ ~ ~ ~ ~ ~ ~ ~ ~ ~