Selfridges

Selfridges is a chain of department stores in the United Kingdom. It was founded by American entrepreneur Harry Gordon Selfridge who opened a large store in London's Oxford Street on 15 March 1909. Selfridges is credited with coining the phrase "The customer is always right", by using extensive advertising. Instead of keeping products behind counters, Selfridges decided to place them on displays that were more accessible to customers. Such changes were soon adopted by other retailers.

External link

• Selfridges