Search for Tomorrow

Search for Tomorrow was a soap opera which aired on the CBS television network from September 3, 1951 to March 26, 1982. The show was then moved to NBC, where it commenced telecasts on March 29, 1982. It continued on NBC until the final episode was aired on December 26, 1986.

Transition to tape

Search aired as a live, fifteen-minute serial from its debut in 1951 until 1968. The show's first sponsors were "Joy dishwashing liquid" and "Spic and Span" household cleaner. As the show's ratings increased, more sponsors began buying commercial time. Both "Joy" and "Spic and Span" continued to be the primary sponsors of the show well into the 1960s.

Related Topics:
1951 - 1968 - Joy dishwashing liquid - Spic and Span - 1960s

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The show switched to a half hour in 1968 and became one of the first soaps to move from live broadcasts to tape.

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In 1983, both the master copy and the backup of a Search episode were lost, and on August 4, the cast was forced to do a live show for the first time since the transition fifteen years before. After the event, NBC was accused of lying about the tape being misplaced in hopes that the noise generated by the snafu would create a ratings jump for the show.

Related Topics:
1983 - August 4 - NBC

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