Scuderia Ferrari

Scuderia Ferrari is the common name for the Gestione Sportiva, the division of the Ferrari automobile company concerned with racing. Though the Scuderia and Ferrari Corse Clienti continue to manage the racing activities of numerous Ferrari customers and private teams, Ferrari's racing division has recently devoted its attention and funding to its Formula One team, Scuderia Ferrari Marlboro.

Sponsorship

Marlboro have sponsored Ferrari for decades and have been a title sponsor since 1997 (prior to which they sponsored McLaren).

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In September 2005 Ferrari announced they had signed an extension of their sponsorship arrangement with Marlboro (Philip Morris) until 2011. This comes at a time when tobacco sponsorship has become illegal in the European Union and other major teams have withdrawn from relationships with tobacco companies (for example McLaren ended their eight year relationship with West). In reporting the deal, F1 Racing magazine judged it to be a "black day" for the sport, putting non-tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco. The magazine estimates that in the period between 2005 and 2011 Ferrari will receive $1 billion from the agreement.

Related Topics:
Philip Morris - West - F1 Racing

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Depending on the venue of races (and the particular national laws) the Marlboro branding will be largely subliminal in most countries (see image). In return for increased investment in the team Marlboro will see their profile rise, with other sponsors (particularly Vodafone) taken out of the livery of the cars.

Related Topics:
See image - Vodafone

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