Sales promotion

In marketing, sales promotion is one of the four aspects of promotion. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Sales promotion is media and non-media marketing communications employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include:

Related Topics:
Marketing - Promotion - Promotional mix - Advertising - Personal selling - Publicity - Public relations

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• coupons
• discounts and sales
• contests
• point of purchase displays
• rebates
• gifts and incentive items
• free travel, such as free flights

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many.

Related Topics:
Customer - Distribution - Retailers - Consumer - Wholesale - Gimmick

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Sales promotion: Consumer sales promotion techniques ►