Robin Beard

Robin Leo Beard, Jr. (born August 21, 1939) is a former U.S. Congressman from Tennessee who served from 1973 to 1983.

Related Topics:
August 21 - 1939 - U.S. Congressman - Tennessee - 1973 - 1983

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Beard was a graduate of Nashville's prestigious Montgomery Bell Academy, Vanderbilt University and a former lieutenant in the United States Marine Corps Reserve. He later moved to Somerville, a suburb of Memphis. He was appointed Tennessee personnel commissioner in 1970, under Governor Winfield Dunn. In 1972, he announced that he was entering the Republican primary for the newly-reconfigured Sixth Congressional District. It was widely speculated that the district had been drawn in such a way as to put incumbent Democrat William Anderson of Waverly in a precarious position as punishment for his presumed liberalism and his musings about running for vice president in 1972. Also, many Democrats still remembered Anderson's 1962 gubernatorial bid as an independent against their nominee, Frank G. Clement. The Democrats in the state legislature shifted several Republican-trending portions of the Memphis area into the Sixth, while cutting out several solidly Democratic areas. Most pundits believed that if a Republican was to win a seat outside of traditionally Republican East Tennessee, it could only reasonably occur in the Sixth District.

Related Topics:
Nashville - Montgomery Bell Academy - Vanderbilt University - United States Marine Corps - Somerville - Memphis - 1970 - Governor - Winfield Dunn - 1972 - Republican - Primary - Democrat - William Anderson - Waverly - Liberalism - Vice president - 1962 - Frank G. Clement - State legislature - East Tennessee

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In November, the anticipated Republican victory occurred, and Beard swept into office by 12 percentage points. However, Tennessee Democrats had not anticipated the depth of the massive Republican landslide fueled largely by the Presidential candidacy of George McGovern, who carried only five of Tennessee's 95 counties; the Republicans were able to win a majority in the state's congressional delegation for the first time since Reconstruction. Beard proved to be popular in much of his district, even though almost none of its residents had ever been represented by a Republican before. In part due to taking conservative positions on almost all issues, much to the liking of a majority of his constituents, and in part due to emphasis on constituent services, he won reelection to four subsequent terms, his first reelection coinciding with the 1974 nationwide Watergate debacle which ended the careers of may Republicans. He was frequently elected by margins of over 30 points, rivaling the totals usually scored by Republicans in East Tennessee. His only serious threat probably came in 1976 when he was opposed for reelection by former Senator Ross Bass, who had represented the district from 1955 to 1964. However he dispatched Bass fairly easily--by over 34 points--in a year in which Tennessee politics were largely otherwise dominated by Democrats, who regained more of the ground that they had lost four years earlier.

Related Topics:
George McGovern - Reconstruction - Conservative - 1974 - Watergate - 1976 - Senator - Ross Bass - 1955 - 1964

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Perhaps Beard mistook popularity and name recognition within his district for popularity and name recognition statewide; perhaps he had tired of his service in the House. In any event, Beard entered the 1982 Republican primary for the U.S. Senate nomination to oppose Jim Sasser, and, while winning it, lost in a landslide to Sasser in the general election that November, being defeated by over 20 percentage points. Perhaps the lowest point in this campaign was Beard's television spots; in one Sasser was likened to a then-popular toy mouse which was wound up and started performing back flips, emphasizing Sasser's "flip flop" record according to Beard; in another, a fatigue-wearing Fidel Castro look-alike lit his cigar with what appeared to be American money, saying, "Gracias, Señor Sasser!" Very few Tennesseans accepted the premise that Sasser was a Communist or Communist sympathizer; while Beard was unlikely to have won under any circumstances, it is generally regarded that these spots hurt him greatly.

Related Topics:
1982 - Primary - Jim Sasser - General election - Television - Toy - Mouse - Fidel Castro - Cigar - American - Communist

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Subsequent to his Senate defeat Beard was appointed as a NATO deputy secretary-general and spent several years (1984–1987) in Belgium, an experience that he enjoyed so much that he repeated it again later (1992–1995). He was subsequently quoted as saying that losing the Senate race was the best thing that had ever happened to him or his family, which he again found time for once removed from the constant travel and fundraising associated with service in Congress. He currently runs a Washington, D.C.-based import-export business and is a resident of Alexandria, Virginia.

Related Topics:
NATO - 1984 - 1987 - Belgium - 1992 - 1995 - Fundraising - Congress - Washington, D.C. - Alexandria, Virginia

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