Rinso

Rinso was the brand name of a laundry soap most commonly used in the United States, the United Kingdom, and Australia. It was manufactured by Unilever, starting in 1918.

Related Topics:
Brand name - Laundry - Soap - United States - United Kingdom - Australia - Unilever - 1918

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Rinso was one of the first mass-marketed soap powders. It was advertised widely on radio in the 1930s. In the 1950s sales plummeted when a new detergent, Tide, maufactured by rival Procter & Gamble, proved to be much more popular. Rinso was revamped in the mid-1960s, and given a new name, Sunshine Rinso. The justification for the name change was that the new and improved Rinso now had "sunshine whiteners".

Related Topics:
Advertised - Radio - 1930s - 1950s - Detergent - Tide - Procter & Gamble - 1960s

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There was heavy ad backing (for example, a heavily played commercial during this time period was a pop version of a Sunshine Rinso jingle, set to You Are My Sunshine). Sales did not improve appreciably, and Rinso eventually disappeared from store shelves in all three countries by the mid-1970s.

Related Topics:
You Are My Sunshine - 1970s

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Rinso was, in effect, replaced with another Unilever detergent, Surf, in its three major markets.

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However, Rinso is still being made by Unilever for the Turkish market.

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