Reputation

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Cassio. Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself, and what remains is bestial. My reputation, Iago, my reputation!

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Iago. As I am an honest man, I thought you had received some bodily wound; there is more offence in that than in reputation. Reputation is an idle and most false imposition; oft got without merit, and lost without deserving: you have lost no reputation at all, unless you repute yourself such a loser. What! man; there are ways to recover the general again; you are but now cast in his mood, a punishment more in policy than in malice; even so as one would beat his offenceless dog to affright an imperious lion. Sue to him again, and he is yours.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Shakespeare, Othello, the Moor of Venice Act II. Scene III, 225-226. Our italics.

Related Topics:
Shakespeare - Othello

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Reputation is the general opinion (more technically, a social evaluation) of the public toward a person, a group of people, or an organization. It is an important factor in many fields, such as business, online communities or social status.

Related Topics:
Social evaluation - Person - Group of people - Organization - Business - Online communities - Social status

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Reputation is known to be a ubiquitous, spontaneous and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organisations, countries, cultures and even civilisations). It affects phenomena of different scale, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spontaneous social control.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~