Reebok Pump

The Reebok Pump was a line of athletic shoes that was extremely popular. It was the first shoe to have a internal inflation mechanism that regulated the pressure in the air cushion. The advertising campaign for the original shoes used the tag line "Pump Up, Air Out" which, in addition to describing the mechanism's operation, was a not-so-subtle jab at competitor Nike and its "Air" cushioning system.

Related Topics:
Reebok - Athletic shoe - Nike

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