Red Bull


 
 
Red Bull

:For the seventeenth century playhouse in London, see Red Bull Theatre.

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Red Bull is the brand name of an Austrian carbonated soft drink. Sold as an energy drink to combat mental and physical fatigue, it contains, per 250 ml serving, about 20 grams of sugar, 1000 mg of taurine, 600 mg of glucuronolactone, B-complex vitamins and 80 mg of caffeine (as much as one cup of coffee). A sugar-free version has been available since the beginning of 2003. It is popular as a mixer, notably with vodka or J?germeister. In Ireland, a non-alcoholic cocktail of Red Bull and red lemonade is called "a kick in the bollocks". Red Bull is produced and sold worldwide. Almost 1 billion of the slim 250ml cans were sold in 2000 in over 100 countries, 260 million of them in the UK. In 2003, almost 2 billion cans were sold in over 120 countries.

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Dietrich Mateschitz traveled to Thailand and saw that the rickshaw drivers drank a substance to keep them energized throughout the day. After some alterations to the recipe, and a flavor modification for the public, Red Bull was born. He adapted it from the Thai beverage Krating Daeng (กระทิงแดง), which translates into the English language as Red Bull. In 1984 he approached the local firm TC Pharmaceuticals to license it. They agreed, and took a 51% stake in his firm, Red Bull GmbH.

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Due to Red Bull's popularity, several imitations have been created, one of the most popular being "Blue Ox". Despite its rapid success having quickly attracted imitators, Red Bull is still dominant in the energy drink market (70 percent of the marketshare in 2003). Due to such copies, one of the most popular cocktails made with Red Bull, Vodka Red Bull, is sometimes made with imitators in clubs and bars, such as "Blue Ox" or Monster.

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Seventeenth century: redirect 17th century...

Playhouse: Playhouse is a common Elizabethan term for a theatre, especially those built in London such as The Globe....

Red Bull Theatre: The Red Bull was a playhouse in London during the seventeenth century. It was constructed in 1604 on Saint John Street in Clerkenwell. Like the Globe Theatre, it was partly open to the elements, but it was unusual among theatres of the era in that it was square, rather than round. Its name came from...


Red Bull related Images and Photos (experimental)

Red Bull New York
Red Bull New York
Pit Bull Red 3-N-1 Picture Frame
Pit Bull Red 3-N-1 Picture Frame
Beyblade Metal Fusion Dark Bull Red Battle Top
Beyblade Metal Fusion Dark Bull Red Battle Top
Mad Money w/ Jim Cramer Red Bull
Mad Money w/ Jim Cramer Red Bull
Bull Terrier Red 3-N-1 Picture Frame
Bull Terrier Red 3-N-1 Picture Frame
Wild Red Horses and Bull
Wild Red Horses and Bull
Bullfighter Holds his Red Cape Before a Bull
Bullfighter Holds his Red Cape Before a Bull
Red
Red
Red
Red
Red
Red
Imagine (Red)
Imagine (Red)
Red I
Red I

~ Table of Content ~

Introduction
Marketing
Potential health risks
References
External links
 
FR: Red Bull


 

~ Related Subjects ~

London (2) - Playhouse (2) - Seventeenth century (2) - Thailand (1) - Cocktails (1) - Vodka Red Bull (1) - Dietrich Mateschitz (1) - Red lemonade (1) - Bollocks (1) - UK (1) - Clerkenwell (1) - Globe Theatre (1) - Smithfield (1) - 1604 (1) - Monster (1) -
 

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