Red Bull

:For the seventeenth century playhouse in London, see Red Bull Theatre.

Related Topics:
Seventeenth century - Playhouse - London - Red Bull Theatre

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Red Bull is the brand name of an Austrian carbonated soft drink. Sold as an energy drink to combat mental and physical fatigue, it contains, per 250 ml serving, about 20 grams of sugar, 1000 mg of taurine, 600 mg of glucuronolactone, B-complex vitamins and 80 mg of caffeine (as much as one cup of coffee). A sugar-free version has been available since the beginning of 2003. It is popular as a mixer, notably with vodka or Jägermeister. In Ireland, a non-alcoholic cocktail of Red Bull and red lemonade is called "a kick in the bollocks". Red Bull is produced and sold worldwide. Almost 1 billion of the slim 250ml cans were sold in 2000 in over 100 countries, 260 million of them in the UK. In 2003, almost 2 billion cans were sold in over 120 countries.

Related Topics:
Brand - Austrian - Soft drink - Energy drink - Sugar - Taurine - Glucuronolactone - Vitamin - Caffeine - Coffee - 2003 - Vodka - Jägermeister - Red lemonade - Bollocks - UK

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Dietrich Mateschitz traveled to Thailand and saw that the rickshaw drivers drank a substance to keep them energized throughout the day. After some alterations to the recipe, and a flavor modification for the public, Red Bull was born. He adapted it from the Thai beverage Krating Daeng (กระทิงแดง), which translates into the English language as Red Bull. In 1984 he approached the local firm TC Pharmaceuticals to license it. They agreed, and took a 51% stake in his firm, Red Bull GmbH.

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Dietrich Mateschitz - Thailand

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Due to Red Bull's popularity, several imitations have been created, one of the most popular being "Blue Ox". Despite its rapid success having quickly attracted imitators, Red Bull is still dominant in the energy drink market (70 percent of the marketshare in 2003). Due to such copies, one of the most popular cocktails made with Red Bull, Vodka Red Bull, is sometimes made with imitators in clubs and bars, such as "Blue Ox" or Monster.

Related Topics:
Cocktails - Vodka Red Bull - Monster

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