Rawkus Records
Rawkus Records is an independent hip hop record label that enjoyed considerable exposure in the late 90s. Rawkus was established in 1996 by Brian Brater and Jarret Meyer, with financial backing from a school friend, James Murdoch, son of Rupert Murdoch. Due to their connections to a source of money, Rawkus had the budget to advertise as well as the big hip hop labels and as such they were able to gain underground credibility (advertising is not a real factor in gaining credibility, but helps). In 1999 it entered into a distribution deal with Interscope/Geffen, whose parent company was Universal Music.
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| ► | See also |
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