QVC

QVC is a West Chester, Pennsylvania based multinational corporation, specialising in televised home shopping. Founded in 1986 by Joseph Segel, QVC broadcasts in four major countries to 141 million consumers. The name is an initialism—standing for "Quality, Value, Convenience"—ostensibly, the three pillars of Segel's vision for the company.

Products

QVC carries a large range of products, and offers a 30-day money-back guarantee on all of its items. Items are presented by hosts, who may be assisted by guests—typically, people who work for the item's manufacturer or an expert on the subject. Each item is identified by a unique item number, allowing for easy identification when ordering. In commonality with many of its rivals, QVC offers one product at a reduced price for that day only—the TSV or Today's Special Value. The Today's Special Value was launched on August 11, 1987 with a 30" long wave necklace. When a TSV sells out, there are several "One Time Only" items good only on certain shows the rest of the day.

Related Topics:
Day - August 11 - 1987

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QVC offers products from a wide variety of famous brands and well-known celebrities. Joan Rivers and Uri Geller are amongst those whose products are demonstrated on-air.

Related Topics:
Joan Rivers - Uri Geller

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QVC's flagship brand is Diamonique, a simulated gemstone exclusive to the company (having acquired manufacturing facilities, proprietary technology, and trade name rights from MSB Industries, Inc. in 1988).

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QVC's most popular brand of apparel is Denim & Co . and others include Dialogue, Sport Savvy, citiknits, and Susan Graver Style.

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The most popular beauty brand on QVC is Bare Escentuals, followed by philosophy beauty and Laura Geller Make-up Studio. On June 15, 1998, Models Prefer Color Cosmetics, QVC's first exclusive color line, was introduced. Other beauty brands include Le Mirador Skin care, smashbox cosmetics, Joan Rivers beauty, Peter Coppala Hair Care, Dessert Beauty, and Jonathan Product Salon Hair Care by Jonathan Antin.

Related Topics:
June 15 - 1998 - Joan Rivers - Jonathan Antin

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QVC usually has many types of programing in one day, but sometimes a day has a single theme. Such 24-events include Fashion Day, Big Bonanza Silver Day, Creede Silver Strike, Diamonique Day, California Gold Rush, Klondike Gold Rush, Gem Day, Now You're Cooking Day, and Day of Beauty.

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Once a year, QVC broadcasts, FFANY Shoes on Sale with designer and brand name shoes at half the price, benefiting breast cancer research.

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