Pura Cup

For more coverage of cricket, go to the .

Sponsorship and name change

In 1999, the Australian Cricket Board (now Cricket Australia) announced a 4 year sponsorship deal which included renaming the Sheffield Shield to the Pura Cup. Pura is a brand name of a major Australian dairy manufacturer.

Related Topics:
1999 - Cricket Australia

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Although the competition had been running with losses of several million dollars per annum, cricket traditionalists protested strongly, arguing against the encroaching wave of commercialism damaging the 100 year plus competition. Many cricket lovers still refer to the competition as the "Shield" either as force of habit, or as a subtle protest.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The sponsorship increased total annual prize money to A$220,000, with the winners receiving A$75,000 and the runners up A$45,000.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

See: Cricinfo article

~ ~ ~ ~ ~ ~ ~ ~ ~ ~