Publishing

Publishing is the activity of putting information into the public arena. Traditionally, the term refers to the distribution of printed works such as books and newspapers. With the advent of digital information systems and the Internet, the scope of publishing has expanded to include websites, blogs, and other forms of new media.

Tie-in publishing

Technically, radio, television, cinemas, VCDs and DVDs, music systems, games machines, computer hardware and mobile telephony publish information to those who watch and/or listen. Indeed, the marketing of a major film will require a novelisation, a graphic novel or comic version, the soundtrack album, a game, model, toys and endless promotional publications (including SMS messages). Some of the major publishers have entire divisions devoted to a single franchise, e.g. Ballantine Del Rey Lucasbooks has the exclusive rights to Star Wars in the U.S; Randon House UK/Century LucasBooks holds the same rights in the UK. The gaming industry self-publishes through BL Publishing/Black Library (Warhammer) and Wizards of the Coast (DragonLance, Forgotten Realms, etc). The BBC has its own publishing division which does very well with long-running series such as Doctor Who. These multi-media works are cross-marketed aggressively and sales frequently outperform the average stand-alone published work making them a focus of corporate interest.

Related Topics:
Warhammer - DragonLance - Forgotten Realms - Doctor Who

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