Public relations

Public relations (PR) is the means and industry of influencing public opinion towards an organization and its products or services. Public relations clients include political parties, ruling or otherwise. PR is distinct from advertising as it is generally not aimed at selling a particular product from a particular business, and, for further comparison, propaganda, sometimes carried out for political purposes by governments. Many of the same PR techniques may be employed in all these areas. Within the industry, those involved in marketing may consider public relations a subfield of marketing; those involved in PR may disagree.

Books

• Harold Burson, e pluribus unum - The Making of Burson-Marsteller, (2004)
• Scott Cutlip, The Unseen Power: Public Relations: A History
• Stuart Ewen, PR! A Social History of Spin
• J.E. Grunig & T. Hunt, Managing Public Relations, Thomson Learning, 1984
• International Association of Business Communicators (IABC) Bookstore
• Joyce Nelson, Sultans of Sleaze: Public Relations and the Media, Between the lines, 1989
• John Stauber and Sheldon Rampton, Toxic Sludge Is Good For You: Lies, Damn Lies and the Public Relations Industry (1995)
• Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations (1998)
• Relations Bookshop
• David Phillips 'Online Public Relations '