Product placement

Product placement is a promotional tactic used by marketers in which characters in a fictional play, movie, television series, or book use a real commercial product. Typically either the product and logo is shown or favourable qualities of the product are mentioned. The product price is not mentioned nor are any negative features or comparisons to similar products. Very generally, product placement involves placing a product in highly visible situations. The most common form is movie and television placements.

Related Topics:
Promotion - Marketers

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Product placement on television dates to its earliest days. In movies, an early example is in the 1982 film E.T. the Extra-Terrestrial, which helped launch Reese's Pieces from Hershey Foods Corporation. The film The Truman Show explores the idea of a 24-hour on-air reality television program funded entirely by product placement.

Related Topics:
Television - 1982 film - E.T. the Extra-Terrestrial - Reese's Pieces - Hershey Foods Corporation - The Truman Show - Reality television

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Product placement can be seen as a modern version of the exhibit displays seen at world's fairs, concerts, sporting events, or anywhere that large numbers of potential customers gathered.

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