Procter & Gamble

Procter & Gamble Co. (P&G) {{nyse|PG}} is a global $60 billion (sales per year) consumer goods corporation based in Cincinnati, Ohio that manufactures a wide range of consumer products. The company has approximately 106,000 employees.

Brands

:see also List of Procter & Gamble brands

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Thirteen of P&G's brands have more than a billion dollars in sales: Pampers†, Tide (known in Brazil as Ace), Ariel, Always†, Pantene, Charmin, Bounty†, Iams, Crest, Folgers, Pringles, Head & Shoulders, Febreze† and Downy. Other well known P&G brands include Ivory Soap, Oil of Olay, Max Factor, Bold, Daz, Flash, Hugo Boss, Zest, Fairy, Wella and Lacoste.

Related Topics:
Brand - Tide - Brazil - Ace - Ariel - Pantene - Charmin - Iams - Crest - Folgers - Pringles - Head & Shoulders - Downy - Ivory Soap - Oil of Olay - Max Factor - Bold - Daz - Flash - Hugo Boss - Zest - Fairy - Wella - Lacoste

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::† See "Brand details" for more information

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In January 2005 P&G announced an acquisition of Gillette to form the largest consumer goods company, displacing the Anglo-Dutch Unilever into second place. This would add brands such as Gillette razors, Duracell, Braun and Oral-B to their stable. As of September 2005, this acquisition has been approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G has agreed to sell its SpinBrush battey-operated, electric toothbrush business to Church & Dwight. It also plans to divest the Gillette's oral care product line, Rembrandt, and the deodorant brands, Right Guard, Soft & Dri, Dry Idea.

Related Topics:
January 2005 - Gillette - Anglo - Dutch - Unilever - Gillette razor - Duracell - Braun - Oral-B - September 2005 - European Union - Federal Trade Commission - Electric toothbrush - Church & Dwight

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Brand details

included here are brands that do not have their own articles

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• Always is a brand of feminine hygiene products, including maxi pads, pantiliners, and feminine wipes, produced by Procter & Gamble. --See also Brand homepage; :Category:Hygiene
• Related Trademarks¹: Ultra Thins; Flexi-Wing; Maxis; Alldays; CleanWeave
• Bounty is a brand of paper towel sold in the United States and manufactured by Procter & Gamble. Its well-known advertising slogan is "The Quilted Quicker Picker-Upper...Bounty!" Procter & Gamble claims that the brand is more absorbent and larger than other brands of paper towel on the market. --See also Brand homepage
• Cascade is a brand of dishwasher detergent. Its advertising frequently claims to "make dishes and glasses virtually spotless".
• Febreze is a household fabric odor freshener manufactured by Procter & Gamble, sold in North America, Japan and Europe. First introduced in test markets in 1996, the product has been sold in the United States since June 1998. Since its introduction, the brand has grown to include air fresheners in addition to fabric refreshers. --See also Brand homepage; :Category:Cleaning products
• Luvs is a sister brand of disposable diapers made by P&G, who also makes Pampers. At one time, this was a "deluxe" diaper until the late 1990's when the brand was turned into a budget brand of diaper.
• Pampers is a brand of disposable diaper marketed by Procter & Gamble worldwide. The main competitor in the United States is the Huggies brand. Also marketed under the Pampers brand is a disposable training pant bearing the sub-brand Easy Ups. Pampers introduced a mascot called "Pampa" ("Bang Bang" in China), an elephant, in several markets. --See also Brand homepage
• Tampax is a brand of tampon produced by Procter & Gamble. --See also Brand homepage; :Category:Hygiene

1 Trademarks listed here have not been verified by consultation with a trademark registration agency.

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Historic brands

Brands owned by Procter & Gamble in the past, but since divested:

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• Crisco (vegetable oil and shortening) and Jif (peanut butter) - divested by Procter and Gamble in a spinoff to their stockholders, followed by an immediate merger with The J. M. Smucker Co. in 2002.
• Lava soap, sold to WD-40 in 1999.
• Clearasil, over-the-counter acne medicine long since sold to Boots Healthcare.
• Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998.
• Prell shampoo, sold to Prestige Brands International in 1999.