Preference

:For the traditional European card game, see Preferans.

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Preference (or "taste") is a concept, used in the social sciences, particularly economics. It assumes a real or imagined choice between alternatives and the possibility of rank ordering of these alternatives. More generally, it can be seen as a source of motivation.

Related Topics:
Social science - Economics - Motivation

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For example, happiness is generally preferred to suffering, sadness, or grief. Also, more consumption of a normal good is generally (but not always) assumed to be preferred to less consumption.

Related Topics:
Happiness - Suffering

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