Prada
![]() Prada, SpA is an Italian fashion company (also known as a "label" or "house") with retail outlets worldwide. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ The company, originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into haute couture. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
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~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Miuccia first gained her reputation for creative use of materials and simple, modern lines with her 1985 line of sleek black handbags made from parachute nylon. These novel, high-priced bags quickly became widely sought-after, and spawned a global industry of counterfeit Prada goods. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Prada's first prêt-à-porter, or "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989. The collection's plain, modern lines were a stark contrast to other labels' flamboyant, sexual designs, and fueled a sharp rise in Prada's popularity. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992. The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style. In its advertising campaigns, waif-like models in "home photo" poses further the look. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. It was followed by the Prada Sport collection. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Prada rose to fashion primacy in the early 1990s on a look epitomized by thick, square glasses and garish colors known as "Prada Ugly." Prada takes a decidedly -- and consciously -- intellectual approach to fashion. The look of the early 00's has been described as that of a "chic neo-fascist army" by the New York Times. Other critics have described Prada's look by comparing it to Gucci's: While the Gucci girl is swigging shots of tequila in the back of a nightclub wearing a miniskirt and halter top, the Prada girl is reading Proust in a cafe. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Prada won a Council of Fashion Designers of America International Award for accessories in 1993. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ In early 2004 Leonardo Prada took over the US division of Prada. Not only revamping sales and marketing but as a accomplished photographer he created a new style of photography with www.PradaPhotography.com http://www.PradaPhotography.com. He also is creating new innovative products such as wacky barbeque covers in the shape of animals via www.BBQZoo.com http://www.BBQZoo.com. Although Prada remains the pinnacle of contemporary fashion following Tom Ford's retirement -- in 2004 Vogue Editor-in-Chief Anna Wintour is said to have told Miuccia Prada that she was "the only reason anyone comes to Milan" for runway shows -- it continues to derive the overwhelming bulk of its revenues from its original leather goods business, the sale of shoes and handbags. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Following lead in other companies in a popular trend of large labels to absorb as many other fashion houses as possible, Prada took on large debts to take on the financially floundering Rome-based house of Fendi in the early 1990s. Prada shared shares in Fendi with the Louis Vuitton Moet Hennesy (LVMH) company. Prada was unable to turn around/support the money-losing Fendi label, and sold its Fendi shares to LVMH. Prada is still to recover from this debt. The only brand to avoid the pitfalls of forming a large luxury label company is that of Giorgio Armani. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Other labels within the Prada Group corporate umbrella include Helmut Lang and Jil Sander. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Italian: Italian may refer to:... 1913: 1913 is a common year starting on Wednesday. (click on link for calendar)... 1978: 1978 was a common year starting on Sunday (the link is to a full 1978 calendar).... Prada related Images and Photos (experimental)
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~ Related Subjects ~Tom Ford (1) - Anna Wintour (1) - 1993 (1) - Proust (1) - Council of Fashion Designers of America (1) - Milan (1) - Helmut Lang (1) - Jil Sander (1) - Giorgio Armani (1) - Fendi (1) - Louis Vuitton Moet Hennesy (1) - Gucci (1) - Miuccia Prada (1) - 1985 (1) - 1978 (1) -~ Community ~
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