Powerade

POWERade is a sports drink by the Coca-Cola company and number two in the sports drink market. It was first introduced in 1990, starting in soda fountains. By 1992 the beverage was launched nationally in the United States, and became the official sports drink of the 1992 Olympic Games. POWERade's primary competitor is Gatorade, which is the original sports drink, and market share leader. In July 2001, Coca-Cola launched a new formula for POWERade including vitamins B3, B6 and B12, which play a role in energy metabolism. In July of 2005, the Coca-Cola Company updated the bottles of the standard POWERade to a new sport-grip bottle. In 2005, POWERade introduced POWERade Option to the US, no doubt in response to Gatorade's popular Propel. Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration "option".

Related Topics:
Sports drink - Coca-Cola - Soda fountains - United States - 1992 - Olympic Games - Gatorade - LeBron James - Coca-Cola Company - Bottle - Fructose - Corn syrup - Sucralose - Acesulfame potassium

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