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Postum


 

Postum is a powdered coffee substitute sold by the Post Cereals company. The caffeine-free beverage mix was originally created by company founder C. W. Post in 1895 and marketed as a healthful alternative to coffee. Post was a Seventh-day Adventist and a student of Dr. John Harvey Kellogg who felt caffeine was unhealthful, and thus created an alternative of mostly wheat and molasses. Postum is still available, although it is now marketed by Kraft Foods.

Postum in popular culture

In the musical Bye Bye Birdie, Mrs Mae Peterson, an elderly woman, makes reference to the beverage to show the age of the play; perhaps showing that Postum is a dated drink.

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In The Simpsons episode 3F14, "Homer the Smithers", Homer Simpson becomes Mr. Burns' assistant when Smithers goes on vacation, and during a montage of Homer's screwups, Mr. Burns, dating himself nicely, throws a glass at Homer and says, "You call this Postum?"

Related Topics:
The Simpsons - Homer the Smithers - Homer Simpson - Mr. Burns - Smithers

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In an episode of the sitcom Seinfeld, George Costanza rhetorically asks his friend Jerry Seinfeld, "Why isn't Postum a more popular drink?" Jerry ponders for a second and responds, "Yeah, Postum is underrated."

Related Topics:
Sitcom - Seinfeld - George Costanza - Jerry Seinfeld

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