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Pronunciation of "Porsche"

In German "Porsche" is pronounced porsh-uh (IPA 'pɔrʃʌ). In English, the German form is often heard from official Porsche sources and from some Porsche owners and enthusiasts. Outside of these groups however, the pronunciation porsh (IPA pɔrʃ) is standard.

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There is a habit in American English towards over-compensating the e, which then results into pronouncing it as Pors-scha (IPA 'pɔrʃʃɑ).

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