Playboy (magazine)

Playboy is an adult entertainment magazine, founded in 1953 by Hugh Hefner, which has grown into Playboy Enterprises, Inc. {{NYSE|PLA}}, reaching into every form of media. Playboy is one of the world's best known brands. In addition to the flagship magazine in the United States, special country-specific versions of Playboy are published worldwide.

Litigation

On the 14th of January 2004 the Ninth Circuit U.S. Court of Appeals ruled that Playboy Enterprises Inc.'s (PEI) trademark terms "playboy" and "playmate" should be protected even in Internet searches that prompt pop-up advertisements. The suit originally started on April 15th 1999, Playboy sued Excite Inc. and Netscape for trademark infringement.

Related Topics:
14th of January - 2004 - Ninth Circuit U.S. Court of Appeals - Trademark - Playmate - Pop-up - April 15th - 1999 - Excite Inc. - Netscape

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In the original ruling the Honorable Alicemarie Stotler, of the United States District Court for the Central District of California, stated: "Defendants use of the words 'playboy' and 'playmate' in their search engine does not equate to commercial exploitation of plaintiff's ("PEI") trademarks."

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