Planned obsolescence

Planned obsolescence (also built-in obsolescence (UK)) is the conscious decision on the part of an agency to produce a consumer product that will become obsolete in a defined time frame. Planned obsolescence has great benefits for a producer in that it means a consumer will buy their product repeatedly, as their old one is no longer functional or desirable. It exists in many different products from vehicles to lightbulbs, from buildings to software. There is, however, the potential backlash of consumers that become aware of such obsolescence; such consumers can shed their loyalty and buy from a company that caters to their desire for a more durable product.

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Planned obsolescence was first developed in the 1920s and 1930s when mass production had opened every minute aspect of the production process to exacting analysis.

Related Topics:
1920s - 1930s - Mass production

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Estimates of planned obsolescence can influence a company's decisions about product engineering; there is little business reason to make a product that lasts longer than anyone is expected to use it. Therefore the company can use the least expensive components that satisfy product lifetime projections. Such decisions are part of a broader discipline known as value engineering.

Related Topics:
Company - Engineering - Business - Discipline - Value engineering

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