Peyton Place (TV series)

Peyton Place was America's first long-running nighttime soap opera.

The opening

Each episode would begin with shots of the town, as well as shots of the leading players. When the show was in black-and-white, the announcer would intone, to the sound of church bells, "This is the continuing story of Peyton Place." In 1966, the announcer altered his message to fit the new color standard, informing the audience to the change: "In color, the continuing story of Peyton Place."

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