Perspective Records

Perspective Records was launched in 1991 by the highly successful producing team Jimmy Jam & Terry Lewis. Thanks to their long and prosperous relationship with A&M Records, and several of its acts (most notably Janet Jackson), A&M agreed to back the new label. Acts on the roster included Bobby Ross Avila, Smooth, Mint Condition, Lo-Key, Sounds Of Blackness and Ann Nesby.

Related Topics:
1991 - Jimmy Jam & Terry Lewis - A&M Records - Janet Jackson - Bobby Ross Avila - Smooth - Mint Condition - Lo-Key - Sounds Of Blackness - Ann Nesby

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From 1993 to 1995, A&M Records released most of its own urban acts through the label.

Related Topics:
1993 - 1995

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Although achieving substantial success with some of its acts, Perspective often sat in the shadows of Jam & Lewis's "competing" producing team LA Ried and Babyface's boutique label, LaFace Records.

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In 1996, Jam and Lewis stepped down as CEO's, but remained consultants for the label. In 1999, Perspective Records was absorbed into A&M Records during the merger of its parent company PolyGram and Universal Music Group.

Related Topics:
1996 - 1999 - PolyGram - Universal Music Group

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