Pepsodent

Pepsodent is a brand of toothpaste formerly owned by Unilever.

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Pepsodent was a very popular brand in the early days of mass media, and was the sponsor of many of the early network programs of both radio and television. Its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands made with it such as Crest and Gleem by Procter & Gamble, and Colgate's eponymous product, and sales plummeted. Today Pepsodent, which now has fluoride, is a "value brand" marketed primarily in discount store and retails for roughly half the price of similarly-sized tubes of Colgate and Crest.

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It was best known for its purported whitening properties; its best-known advertising jingle was, "You'll wonder where the yellow went / when you brush your teeth with Pepsodent!"

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Toothpaste: Toothpaste is a paste used to clean teeth, almost always in conjunction with a toothbrush. It can perform several functions that promote good oral hygiene: it can aid in rubbing dental plaque and food off of the teeth, it can eliminate or mask undesirable breath odors, and it can deliver active ing...

Unilever: Unilever is an Anglo-Dutch company which owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had a worldwide turnover of €48 760 million in 2002....

Media: Media may refer to:...