Organizational innovation

Keys to Fostering Innovation - Stephen M. Reuning

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1. Encourage people to make suggestion regarding their area of responsibility and operation. Implement as many as possible. If a suggestion doesn?t work you can always get rid of it.

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2. Don?t criticize ideas.

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3. Problem solve systematically.

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4. Brainstorm regularly.

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5. Use serendipitous (serendipity) way of thinking.

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6. Fantasize.

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7. Constantly seek improvement.

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8. Listen carefully to customer?s needs and desires and sincerely seek to meet them..

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9. Regularly ask, ?What will we be doing five years from now??

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10. Read relevant periodicals, and books. Attend seminars, association meetings, and trade shows.

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11. Brainstorm the following every quarter:

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?We could double our sales if..??

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?We could use our present resources to provide what additional products??

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