Omnicom Group

The Omnicom Group (NYSE:OMC) is the world's largest advertising agency holding company in terms of revenue (number two is WPP Group plc). Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services.

Related Topics:
NYSE - Advertising agency - Holding company - WPP Group plc - BBDO - TBWA Worldwide - DDB Worldwide - Public relations - Lobbying - Marketing - Interactive design - Media buying services

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Omnicom's marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Fleishman-Hillard, Ketchum Inc., and Porter Novelli.

Related Topics:
Fleishman-Hillard - Ketchum Inc. - Porter Novelli

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.

Related Topics:
1986 - DDB Needham - BBDO - Allen Rosenshine - TBWA Worldwide

~ ~ ~ ~ ~ ~ ~ ~ ~ ~